“Women are not a carton of milk with an expiry date!” says Humaira Saleem, an advertising executive in true advertising style. But open any Women’s Magazine and most of the copy accompanying the luscious and sultry women in the ads is on the lines of “The secret of eternal youth, Fight what ages you most,…
Powerful Women – Guiding Force
Another article written a while ago - but the concepts are still as refreshing ad relevant even today.... Interview: Profile of Shireen Naqvi Drive down the Defence Phase II Commercial Area in Karachi, and you come across a small yellow shop with Backerei written on it. It appears like any normal bakery but there is…
A kaleidoscope of vignettes 